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Author: Christabell Ndive

Now that you've finished writing and publishing your academic book. The next step is to share your work with the world. To make sure your hard work reaches a wider audience and maximize its impact, you need to think about ways to promote your book. Some of our authors have used events to do this. Read on to learn about their experiences and what worked well for them.

Planning a book launch

A book launch event gives you a chance to introduce your work to more people, including local and regional experts, media representatives, and potential readers. During the event, you can interact with your audience through Q&A sessions, go into the details of your book, and get useful feedback. It鈥檚 a good way to create buzz around your publication and build a connection with your readers, especially when they have an opportunity to receive a signed copy.

"On announcing the publication of the book, I had constant feedback from my peers about when the launch was happening. The best activity was the direct selling of the book on the night, as those attending wished to have a signed copy."

- Harvard Dalheim, author of

Showcasing your book at a conference

Another strategy that has worked well for our authors is showcasing their books at conferences. These spaces allow you to present your work to an audience that is already interested in your subject. They also provide opportunities to network with other professionals, which often leads to potential collaborations.

鈥淚n the last 12 months I have presented at two international conferences, with my papers accepted for publication in the proceedings for both. As a result of both conferences, I have made connections with academics from other countries, in one case the result is the establishment of a collaboration on a new topic for me.鈥�

- Harvard Dalheim, author of

"Presenting at a conference and sharing the details in my personal network has been beneficial. After sharing the details of my first book, my collaborator suggested a new book and was interested in being an editor."

- Dr. S M Yasir Arafat editor of

Other types of events

Hosting events at public spaces, such as libraries and community centres are another option worth considering.  When choosing locations, consider venues that are accessible and relevant to your book鈥檚 topic. This way, you鈥檒l attract people who want to read your publication.

Think about these places based on what kind of book you鈥檝e written and who would be interested:    

• Libraries and community centres (especially for academic books) 
• Independent bookshops (for novels and general interest) 
• University halls (for educational content) 
• Themed locations that match your subject matter 

"We organized town hall meetings in public spaces in each of our province's five health regions and actively sought media representation, including several radio interviews. Our strategy was successful, as the townhalls were attended by those with the power to make significant change."

- Claire Robertson author of

By engaging with local media and providing opportunities for discussion, Claire's team was able to attract a diverse audience, including important decision makers and the general public. This approach not only increased the visibility of her book but also sparked interest and talks that went beyond the event itself.

More ways to promote your book

Book events tend to be viewed as a one-off occurrence, but these should be thought of as the start of a longer promotional journey. There are various ways and different settings in which you can promote your book:

To sum up, here are a few more tips and advice for promoting your book at events:  

• Prepare a compelling presentation: Highlight the key aspects of your book and its contributions to the field. 
• Engage with attendees: Leave time for Q&A and in-depth discussions to hear what others think. 
• Hand out materials: Bring brochures, flyers, and business cards for people to take with them. 
• Offer signed copies: Consider offering signed copies of your book, this can make the experience memorable for people who come.  
• Leverage social media: Share your conference participation, insights and news on social media platforms to keep your connections informed.  
• Network: Reach out to people you know to help spread the word. 

There are many ways you can widen the reach of your book. By using various promotional tactics, you will maximize its impact and contribute to advancing knowledge in your field. For more advice, tools, and tips visit our hub for book authors.